Do you own a store in Walmart? Then you must have heard of Walmart private label program. The private label refers to collecting and launching products from third-party companies for retail sale with own brand.
There are several important tasks to complete if a seller wants to sell a private-label product on the Walmart platform. Many minor and time-consuming tasks are not easy for Walmart store owners to do. Are you looking to sell private-label products at Walmart? Then we will suggest you take Walmart Fulfillment Services.
In this guide, we will discuss private-label products selling with you. At the same time, you will know the advantages and disadvantages of Walmart’s private label system. Moreover, we share why our Walmart fulfillment services are more special than other companies. So, let’s go to the next section.
What are Private Label Products?
Private label products have been in the eCommerce business for many years. Many sellers work with private product labels, especially on eCommerce platforms like Amazon, eBay, and Walmart. The
Great Value, Equate, and Sam’s Choice are some most popular brands that are established on the private products label. It is being said that the average sales of private label products are 17.4% higher than generic products.
Why sell Private Label Products on Walmart?
In a word, private label products are a popular selling model. But there have been many reasons that private label product selling is good. Let’s know the reasons.
You own the brand:
Higher Profit Margins:
Product customization:
Creative control:
On the contrary, if you sell any product in Walmart without new product labeling, you can’t independently use your keywords or design.
What are the advantages and disadvantages of private label products?
Selling private label products has some advantages as well as some disadvantages. When you want to do business with private label products at Walmart, you need to know the pros and cons.
Advantages of private label products
Control over Production:
Control over Price:
Control over Branding:
Adaptability:
Adaptability is a great advantage of private-label products. According to the demand for the product in the market, you can increase or decrease the number of products sold by private labels. In this case, you don’t have to suffer a loss with excess products. Since you are purchasing from a third party, you can stop purchasing at any time.
Control over Profitability:
Due to the complete control of profitability, private-label products have become more popular. In this, you can set the profit margin as desired.
Disadvantages of private label products
Manufacturer dependency:
Establishing relationships with established companies is important for private-label product purchasing and selling. You can face several difficulties when your supplier faces any problem in his business.
Difficulty building loyalty:
An established brand for any product is far more popular than a private-label product seller. Similarly, private label sellers might feel a lot of difficulties in creating loyalty among customers. On the contrary, the established product brand can easily create customer loyalty.
Difficulty building loyalty:
An established brand for any product is far more popular than a private-label product seller. Similarly, private label sellers might feel a lot of difficulties in creating loyalty among customers. On the contrary, the established product brand can easily create customer loyalty.
How to sell private label products on Walmart?
Selling private label products on Walmart is an incredible great advantage for a retailer. There are some procedures for selling private-label products at Walmart.
Product Research:
Product research is the foremost task for any business, online or offline. However, product research for private label businesses is far more important. You need to choose such products with high demand in the recent market. At the same time, your chosen products must be less competitive.
There are some tools to find out the best products with less competition. In this case, growth opportunity and jungle scout are two popular tools. Very few sellers are working with those products. So, figure out a few products.
Find a Supplier:
Have you completed your product research and found some low, competitive products for private labels? No, you need to find a well-established supplier or manufacturer. You
I might have to spend a little time on this step. However, choosing the best supplier is recommended because many of your business things will relate to the supplier.
Create Walmart Listing:
In this step, your main task is to create your product listing. And then, it is important to optimize your product for Walmart’s private label product label selling. It ensures your customer won’t find your products on Walmart automatically. Don’t forget to do proper optimization.
Remember that your competitors will also optimize their products to get ranked on Walmart. So please optimize with unique, less competitive keywords and titles. In the meantime, use high-quality images and videos for your private-label products. You can hire a professional photographer.
Choose Fulfillment Method:
The fulfillment method is most important for managing your private label products at Walmart. Maintaining and completing orders, managing customers, and managing product returns and cancellations are some task fulfillment methods for Walmart. You can handle these tasks by yourself. Besides, you can take Walmart Fulfillment Services from us. We are providing an expanded WFS service for your private-label product-selling business.
Launch your Products:
After completing the Walmart fulfillment service, you can launch your products on Walmart. Then go live with your private label products. In this step, you can also use Walmart-sponsored advertisements to get the targeted audience.
How to use Walmart Fulfillment Services?
Knowing the right ways of using Walmart services is important for private label product selling. Let’s know the step-by-step instructions for using a Walmart fulfillment service.
● First, apply for a Walmart seller account because you need to be a regular Walmart seller for a private label business.
● If you have completed your seller account, join the WFS program to set up your private label items in the dashboard.
● Go to the WFS section> Seller Center > Create inbound order management for dashboard setup.
● Now package your products according to the order, shipping method, and Walmart packaging rules.
● Label your packaged items and box, then drop those in the shipping carrier
What are the requirements of Fulfillment Services?
As a beginner private-level seller, you need to know how a fulfillment service works. Mainly you should have ideas about the below factors. It is otherwise that you can’t attend Walmart fulfillment service. So, let’s know.
First, you must know that your shipped product must be sent to the Walmart service center from the USA. Also, keep in mind that you cannot package or ship any perishable goods. Walmart doesn’t accept more than 30 pounds weight and larger than 25″ x 20″ x 14″
In this case, you have to pay a monthly fixed cost. However, the shipping rate may fluctuate often. Hence, knowing the basic cost of Walmart’s fulfillment service can help you decide. So, let’s know the basic cost of a fulfillment service.
Also, note that WFS service costs start from $3.45 for each weight. The cost will increase to $17.55 for 51- and 150-pounds product shipping. But the cost of oversized product shipping may increase much. You can check out the fulfillment service cost from Walmart’s official website.
Benefits of using Walmart Fulfilment Services?
Fast and Free Delivery:
All your products subscribed to Walmart will be shipped in two days in the United States. Private-label product shipping is free in the United States. And you are getting this amazing convenience because of using Walmart fulfillment service. .
Improved Inventory Management:
Walmart offers easy inventory management from one service center to many fulfillment centers. The WFS will stock your private-label products and prepare them for shipment within two days.
Selling Responsibilities:
When you are tired of handling all your responsibilities of Walmart business, there is WFS fulfillment service. Since the fulfillment service handles all products packaging, order receiving, and shipping so; you can be attentive to another crucial task of your Walmart business.
Product Visibility and Conversion
The Walmart fulfillment service will display your products with a two days delivery tag on the Walmart sales page. This tag works superior to increase sales by up to 50%.
Increase Consumer Trust:
Displaying Walmart products will help you increase your brand value and consumer trust. Using WFS services will help increase customer trust because they will receive a product with a Walmart tag.
Customer Service and Seller support:
If you use WFS service and ship your products, Walmart will receive customer complaints. Besides, it works great as seller support for Walmart customers.
The downside of using WFS Service:
No multi-channel Fulfillment:
Walmart has not handled orders from other platforms like Amazon FBA. It only receives your orders that come from Walart.com.
No international Shipping:
Another downside of the WFS service is that it doesn’t help you with international shipping. So, you can ship your products from the WFS service within several territories of the United States.
Easy Customer Returns:
Due to having a WFS services center, a customer can easily return products. The return is good for your customers but greatly impacts your business.
Product selling condition:
WFS service limited your product selling with some conditions. The t condition will give a bad impact on your business. For example, the weight limit is 150 lbs., length limit is 108 inches for a product package.
How to Apply to Walmart Fulfillment Services?
First of all, you need to have a seller account on Walmart. Without a Walmart account, you can’t apply for WFS services. If you already have an account, then follow the below steps.
● Sign in on the WFS service
● Set up your Walmart product in the Walmart seller center
● Send the product listing to the WFS center
● Wait for the approval of the Walmart fulfillment service center.
How Does Walmart Fulfillment Compare to Amazon FBA?
- WFS provides added convenience to customers for product shipment. On the other hand, FBA will give a premium customer one- and two-way free product shipment.
- Amazon FBA needs the seller to send inventory to multiple shipping centers. It is a bit more difficult than the WFS service. On the contrary, Walmart sellers need to send their shipments to one or two fulfillment centers, which is much easier.
- Walmart’s fulfillment service is better than the FBA fulfillment service because Walmart has two days of quick delivery.
